We see the design as a tool capable of tracing directions and promote the rising of a new generation of sustainable materials, processes and products. The activity of design, focused in solving the problem and finding the solution, can contribute for the society's transition to a more sustainable existence.

It is not a matter of creating ecological products. Fundamentally those products don't exist. It always brings along with itself some sort of environmental impact. What Fibra Design intents to explore is the idea of design for sustainability as a continuous improvement and pursuit, in which creativity and investigation plays a very important role. 

This blog is the way we found to explore this point of view. It will be a space dedicated to divulgate Fibra's works as well as its partner's. But above all, we also want it to be a meeting point for people who want to think and discuss subjects related to the use of design for sustainability.